Our easy-to-use marketplace allows your brand to reach your target demographic through influencer marketing

How It Works

Workhorse Facilitates Marketing Partnerships Between Student Athletes and Brands
Making Every Step of the Process Effortless For All Parties Involved, Ensuring Deals Are

  • 1. Compliant
  • 2. Executed
  • 3. Stored Securely

Schools

Schools can track all current and past deals in which their student athletes are engaged.

Student Athletes

Student athletes can find the right brands and businesses to partner with, allowing them to maximize their earning potential.

NCAA

As the NCAA continues to refine its NIL legislation, Workhorse will adapt to ensure all compliance guidelines are met for all parties.

Brands

Brands can access an extensive database of student athletes, allowing them to find the perfect partner(s).

WHY WORKHORSE?

One Marketplace for Student Athletes and Brands to Partner

All the features of Workhorse flow together so everyone wins and compliance is assured.

Universities

Student Athletes

NCAA

Brands

NIL LEGISLATION

 

Current Situation

  • Student athletes are currently prohibited from profiting from their NIL.
  • Legislation is expected to be officially approved in January 2021.

When Approved
(August 2021)

  • Student athletes can finally profit from their NIL.
  • Certain compliance restrictions apply.